Student Internships in Prague: Course Outline

80 hours of classes — 4 hours a day, 5 times a week (for the 1-month program).

• – Lectures and practical sessions on: “Fundamentals of the Tourism Business. Management in Tourism” (32 hours)
• – English — theory and practice with a native speaker (32 hours)
• – Practical training at top 3-, 4- and 5-star hotels in the Czech Republic (16 hours)

In the two-week program, each subject has half the hours, i.e., 16:16:8.

All training and internships are held in English.

Reception

How do you treat guests professionally? How to become a true professional receptionist! No matter where you work or who your guests are, the basics are the same. How do you handle guest complaints and still keep smiling? Guide guests to say, “It was great to be here!”

Creative marketing I

Discover new ways to make your marketing more creative and stay prepared! We’re ready to show you how social networks can help. Be prepared and use these networks the right way. These classes will also touch on the importance of reviews and the possibilities of using reviews in marketing. Part of these classes also focuses on the Hotelstars Union project (the official European star system).

Creative marketing II

Get ready to work with daily-deal sites! To deal or not to deal? Find the answer to that question! We’ll show you the benefits and risks of this business.

F&B Management

A restaurant can be an important source of income! How do you set prices? How do you promote it? Become a pro! How do you create a modern menu? Optimize your inventory!

Effective Marketing & Sales

This course will show you key sales and marketing activities for the hotel and travel industry. The course is based on real-world experience and includes lots of practical information. You’ll learn how to find the right sales channels, how to get your company website into top positions, and how to work with pricing and product.